Knitspiration - Knitception

I really had to stare at this gorgeous photo when it came across my tumblr feed:

There is so much to love

I love looking at pictures without context because it always makes me contemplate how it was made, which I think is a good mental exercise. And fun. It's fun. 

Imagine my surprise when it turns out that rather than being knit and knit again (inception style, WE MUST GO DEEPER!) it's actually a super thick crazy yarn offered by Berroco!? 

You can find both the yarn and the pattern with a quick Google search. 

Color me surprised... Well played, Berroco, well played.